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So for now, there still isn’t an easy answer, other than to live where we are planted and enjoy it!

Father’s day is fast approaching and I just wanted to share some thoughts.  As many of you know (or at least you should know) we are a family company.   Which means everybody participates, right down to the kids.  We have three awesome, intelligent, good looking, charming, and above-average children. As a business owner I have to wear a lot of different hats.  Of all the job titles I hold (Cowboy, entrepreneur, meat salesman, truck driver, janitor, customer service agent, and rancher) Dad is the job I am most challenged by, and the most proud of.   It is the job that...

If you review some of the slogans and names of our major grocers you can learn a LOT about what we value in the food system in America. Wal Mart - Save Money.  Live Better. Winco – Your low price leader. Stater Bros. – Where you always get more… For less! Food 4 Less… Well, I guess that name tells you all you need to know, doesn’t it? We value a bargain.  And why not?  Everybody LOVES to save money and I am no exception.  I have even been accused of being, you guessed it CHEAP. If you stop to...

Have an “All Natural Burger” Recently a major fast food chain launched its own version of “The All Natural Burger”.  It boasts no hormones, free range and grass fed.  Last year another nationwide chain (that markets itself extensively as a healthy and green option to fast food) announced something similar.  I usually like to let this kind of thing slide, but I just can’t keep quiet on this one.  I suppose this can be seen as a victory for grass fed beef, it is popular enough now to be seen as almost mainstream.  Then again it can be seen as...