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If you review some of the slogans and names of our major grocers you can learn a LOT about what we value in the food system in America. Wal Mart - Save Money.  Live Better. Winco – Your low price leader. Stater Bros. – Where you always get more… For less! Food 4 Less… Well, I guess that name tells you all you need to know, doesn’t it? We value a bargain.  And why not?  Everybody LOVES to save money and I am no exception.  I have even been accused of being, you guessed it CHEAP. If you stop to...

Have an “All Natural Burger” Recently a major fast food chain launched its own version of “The All Natural Burger”.  It boasts no hormones, free range and grass fed.  Last year another nationwide chain (that markets itself extensively as a healthy and green option to fast food) announced something similar.  I usually like to let this kind of thing slide, but I just can’t keep quiet on this one.  I suppose this can be seen as a victory for grass fed beef, it is popular enough now to be seen as almost mainstream.  Then again it can be seen as...

When you buy beef from us it is casting a vote for sustainable agriculture, for family farms, and for local products.

My favorite time of year is Autumn. It’s easy to like the springtime when all things are new and the world wakes up from the winter, but liking the fall season takes optimism.  It is the time of year we are the most hopeful.  For us, we are just bringing cattle back from summer pasture and we are just seeing the rain start and grass in California is starting to come on. As ranchers, our fall calves are being born and the green grass season is in front of us. We still have the whole grass season to go and...