Big Grocers know what we want. It is just up to us to change the paradigm.
If you review some of the slogans and names of our major grocers you can learn a LOT about what we value in the food system in America.
- Wal Mart - Save Money. Live Better.
- Winco – Your low price leader.
- Stater Bros. – Where you always get more… For less!
- Food 4 Less… Well, I guess that name tells you all you need to know, doesn’t it?
- Our food is nutritious!
- It tastes good!
- Our food is GOOD for you.
- Our food will make you smell better! (OK that last one is a stretch but you get the point).